22.4 million to 40 million consumer records

We license electoral roll & lifestyle data to organizations that require data for following areas of business:

Consumer Validation	Age verification	Direct marketing	Tracing

There are two datasets available:

1. The edited electoral roll only - c. 22.4 million records

Data is collected from publicly available sources and is then passed through a cleaning programme of PAF validation and the removal of gone-aways. The roll can also be updated with quarterly additions.

2. The electoral roll plus opt-in lifestyle infill - c. 40 million records

The in-fill data is collected from a plethora of sources by Bismuth's child company and network AWS Telecoms (www.awstelecoms.com) The data is PAF validated and cleaned through suppression files before being loaded against the electoral roll. New records are then identified and retained.